Marketing

Marketing

The Marketing program pays special attention to market research, consumer behaviour, and marketing planning, at the same time discussing all components of the marketing mix. Furthermore, marketing students go through a number of basic business courses for the purpose of comprehending fundamental business processes.

Subjects studied:

• Product Policy;
• Pricing Policy;
• Communications Policy;
• Distribution Policy;
• Marketing of Intellectual Products;
• Sales Management;
• Modelling in Marketing;
• Competitive Strategies;
• Internet Marketing;
• Direct marketing;
• Management of Finance;
• Accounting;

• Statistics;
• Business Law;
• Business Strategies;
• Economics;
• Operations Management;
• Consumer Behaviour;
• B2B Marketing;
• Marketing of Services;
• Marketing Research;
• Entrepreneurship;
• Brand Management.

You may pursue a career as:

• Marketing Business;
• Advertising Director;
• Media Specialist;
• PR;
• Brand Business;
• Business Sales;
• Customer Business Liaison;
• Event Business;
• Product Business;
• Web Content Business.

Media & Communications – Rankings 2018

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Business Studies – Rankings 2018

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